NutraLink - The Nutraceutical Industry Blog from Vesta Nutra

Partnering with a Contract Manufacturing Organization (CMO) to bring a product idea from conception to store shelves appears to be a logical choice. Why take the risk of significant capital investment or years of debt to produce a single product that may or may not succeed?

Agreeing to most of your market entry questions does not guarantee a deep understanding of your long-term requirements.