The pressure to succeed in business today is only going to get greater. At the same time, the ability to do that has never been more challenging.

Likewise, the complex rules and regulations the govern the dietary supplement industry are not going to get any simpler.

Editor's Note: The following article comes from the official SupplySide West 2018 Preview Magazine published earlier this month. Magazine staff checked in with our President, Sam Kwon, to understand his perspective on trends in the industry and what Vesta Nutra will be focusing on for the show Nov.

Partnering with a Contract Manufacturing Organization (CMO) to pluck a product idea from your imagination to store shelves seems like a no-brainer. Why risk massive capital expenditure or decades of indebtedness to manufacture one product that may (you hope) be a success.